{"id":11145,"date":"2023-09-07T06:24:00","date_gmt":"2023-09-07T06:24:00","guid":{"rendered":"https:\/\/www.in-magazines.com\/magazine\/?p=11145"},"modified":"2023-09-06T12:51:16","modified_gmt":"2023-09-06T12:51:16","slug":"a-grasse-lancome-ouvre-sa-maison-parfumee","status":"publish","type":"post","link":"https:\/\/www.in-magazines.com\/magazine\/sommaire\/inmagazine-33\/a-grasse-lancome-ouvre-sa-maison-parfumee\/","title":{"rendered":"A Grasse, Lanc\u00f4me ouvre sa MAISON PARFUM\u00c9E"},"content":{"rendered":"\n<p>Grasse, berceau mondial du parfum, accueille un nouveau lieu qui lui est d\u00e9di\u00e9, la Maison Rose, au c\u0153ur du Domaine \u00e9ponyme. C\u2019est la maison Lanc\u00f4me, dont les effluves parfument depuis plus de 90 ans, qui ouvre ce site \u00e9tonnant \u00e0 ses \u00e9quipes de travail, mais aussi, sur r\u00e9servation, au grand public. Au c\u0153ur de ce domaine de polyculture biologique de plantes \u00e0 parfum, lieu de pr\u00e9servation, de transmission et de c\u00e9l\u00e9bration de la biodiversit\u00e9 locale, la Maison Rose est \u00e9galement dot\u00e9e d\u2019un orgue \u00e0 parfum et d\u2019une distillerie p\u00e9dagogique o\u00f9 peuvent \u00eatre imagin\u00e9s les jus les plus exclusifs de Lanc\u00f4me. Visite.<\/p>\n\n\n\n<p>Lorsque Lanc\u00f4me acquiert ce domaine de 7 hectares en 2020, la propri\u00e9t\u00e9 cultive d\u00e9j\u00e0 en biologique depuis plusieurs dizaines d\u2019ann\u00e9es. Un terroir exceptionnel pour un site situ\u00e9 dans le quartier Saint-Mathieu, r\u00e9interpr\u00e9t\u00e9 pour devenir un v\u00e9ritable \u00e9crin de biodiversit\u00e9, fid\u00e8le aux principes de d\u00e9veloppement durable les plus exigeants.<\/p>\n\n\n\n<p>Ainsi, sur le domaine, labellis\u00e9 Ecocert, Lanc\u00f4me travaille sur 4 hectares, la culture r\u00e9g\u00e9n\u00e9ratrice d\u2019une dizaine de plantes \u00e0 parfum : outre la c\u00e9l\u00e8bre rose Centifolia, on y retrouve jasmin, iris ou tub\u00e9reuse. La LPO (Ligue de Protection des Oiseaux) a comptabilis\u00e9 plus de 250 esp\u00e8ces de faune et de flore. Et au milieu de ce paradis bucolique, tr\u00f4ne d\u00e9sormais un monolithe rose, dont la vue a\u00e9rienne symbolise \u2013 le hasard fait bien les choses ! \u2013 un accent circonflexe, \u00e0 la mani\u00e8re de celui du \u00f4 de Lanc\u00f4me\u2026 La b\u00e2tisse existante, qui vient d\u2019\u00eatre fraichement r\u00e9nov\u00e9e durant un an et demi suivant les directives des architectes Lucie Niney et Thibault Marca (agence NeM), pousse l\u2019analogie jusqu\u2019\u00e0 s\u2019ouvrir sur une porte vitr\u00e9e totalement ronde, rappelant le \u00d4 embl\u00e9matique. A l\u2019int\u00e9rieur, tout a \u00e9t\u00e9 teint\u00e9 de rose, dont la nuance a d\u00fb s\u2019adapter aux mat\u00e9riaux pour donner cette impression tout \u00e0 la fois massive et douce.<\/p>\n\n\n<a href=\"#\" class=\"_3d-flip-book  fb3d-link-lightbox-mode\" data-id=\"11013\" data-mode=\"link-lightbox\" data-title=\"false\" data-template=\"short-white-book-view\" data-lightbox=\"dark\" data-urlparam=\"fb3d-page\" data-page-n=\"0\" data-pdf=\"\" data-tax=\"null\" data-thumbnail=\"\" data-cols=\"3\" data-query=\"\"><img decoding=\"async\" src=\"http:\/\/www.in-magazines.com\/magazine\/wp-content\/uploads\/2021\/05\/btn.jpg\"><\/a>\n","protected":false},"excerpt":{"rendered":"<p>Grasse, berceau mondial du parfum, accueille un nouveau lieu qui lui est d&eacute;di&eacute;, la Maison Rose, au c&oelig;ur du Domaine &eacute;ponyme. C&rsquo;est la maison Lanc&ocirc;me, dont les effluves parfument depuis plus de 90 ans, qui ouvre ce site &eacute;tonnant &agrave; ses &eacute;quipes de travail, mais aussi, sur r&eacute;servation, au grand public. Au c&oelig;ur de ce&hellip; <a class=\"more-link\" href=\"https:\/\/www.in-magazines.com\/magazine\/sommaire\/inmagazine-33\/a-grasse-lancome-ouvre-sa-maison-parfumee\/\">Poursuivre la lecture <span class=\"screen-reader-text\">A Grasse, Lanc\u00f4me ouvre sa MAISON PARFUM\u00c9E<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":11146,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2086,1697],"tags":[2136,2137,2138],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Grasse, Lanc\u00f4me ouvre sa MAISON PARFUM\u00c9E - In Magazines<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.in-magazines.com\/magazine\/sommaire\/inmagazine-33\/a-grasse-lancome-ouvre-sa-maison-parfumee\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Grasse, Lanc\u00f4me ouvre sa MAISON PARFUM\u00c9E - In Magazines\" \/>\n<meta property=\"og:description\" content=\"Grasse, berceau mondial du parfum, accueille un nouveau lieu qui lui est d&eacute;di&eacute;, la Maison Rose, au c&oelig;ur du Domaine &eacute;ponyme. C&rsquo;est la maison Lanc&ocirc;me, dont les effluves parfument depuis plus de 90 ans, qui ouvre ce site &eacute;tonnant &agrave; ses &eacute;quipes de travail, mais aussi, sur r&eacute;servation, au grand public. 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