

{"id":11448,"date":"2023-12-04T06:44:00","date_gmt":"2023-12-04T06:44:00","guid":{"rendered":"https:\/\/www.in-magazines.com\/magazine\/?p=11448"},"modified":"2023-11-30T08:11:27","modified_gmt":"2023-11-30T08:11:27","slug":"patrick-barbero-route-degagee","status":"publish","type":"post","link":"https:\/\/www.in-magazines.com\/magazine\/sommaire\/inmagazine-34\/patrick-barbero-route-degagee\/","title":{"rendered":"PATRICK BARBERO : Route d\u00e9gag\u00e9e"},"content":{"rendered":"\n<p>Il aurait pu rester sur ses acquis. Mais Patrick Barbero, troisi\u00e8me g\u00e9n\u00e9ration des transports \u00e9ponymes, n\u2019est pas un patron install\u00e9 dans la routine d\u2019une activit\u00e9 historique. Sans \u00eatre dans la rupture, son approche du monde de la logistique et des transports d\u00e9tonne dans un univers qui bien souvent, ferme les yeux sur son engagement \u00e9cologique.<\/p>\n\n\n\n<p>De l\u2019exp\u00e9rience, on a coutume de dire que les le\u00e7ons d\u2019une g\u00e9n\u00e9ration ne servent jamais \u00e0 la suivante. Patrick Barbero ne le sait que trop bien : le dirigeant azur\u00e9en qui a succ\u00e9d\u00e9, avec sa s\u0153ur, \u00e0 la direction du groupe, aime voir un peu plus loin qu\u2019au-del\u00e0 du pare-brise. Le transporteur, engag\u00e9 dans une d\u00e9carbonation de sa supply chain, aussi \u00e9cologique qu\u2019\u00e9conomique, \u00e9value avec justesse les possibilit\u00e9s d\u2019\u00e9volution offertes aussi bien par la l\u00e9gislation que par l\u2019innovation technologique.<\/p>\n\n\n\n<p>Dans le suivi de cette strat\u00e9gie \u00e0 long terme, les Transports Barbero viennent donc tout juste d\u2019accueillir leurs quatre premiers porteurs 100 % \u00e9lectrique. Un investissement cons\u00e9quent : \u00ab Pour la somme de 2 M\u20ac, soit l\u2019\u00e9quivalent de 4 porteurs \u00e9lectriques, vous auriez\u2026 10 porteurs thermiques&nbsp;!&nbsp; \u00bb sourit Patrick Barbero. Mais l\u2019int\u00e9r\u00eat, qui est ailleurs, se mesure \u00e0 plus long terme : \u00ab On se rattrape par exemple sur la long\u00e9vit\u00e9 du v\u00e9hicule, sur l\u2019usure des pi\u00e8ces m\u00e9caniques, sur la consommation de gasoil et finalement, le TCO (\u00ab Total Cost of Ownership \u00bb, ou Co\u00bdt Total de Possession) devient identique sur une p\u00e9riode de d\u00e9tention un peu plus longue, de 84 mois \u00bb.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Allier \u00e9conomie et \u00e9cologie<\/h2>\n\n\n\n<p>Au chapitre des \u00e9conomies pour la plan\u00e8te, on retrouve \u00e9galement l\u2019usure moindre des pneumatiques comme des plaquettes de freins, et bien \u00e9videmment les \u00e9missions, r\u00e9duites \u00e0 n\u00e9ant.<br>Malgr\u00e9 ces efforts, Patrick Barbero souligne avec justesse l\u2019ironie du syst\u00e8me&nbsp;: \u00ab&nbsp; Nous, transporteurs, ne sommes que les utilisateurs du moyen de transport le plus \u00e9conomique et le plus \u00e9cologique que vont nous vendre les constructeurs ! \u00bb<\/p>\n\n\n<a href=\"#\" class=\"_3d-flip-book  fb3d-link-lightbox-mode\" data-id=\"11250\" data-mode=\"link-lightbox\" data-title=\"false\" data-template=\"short-white-book-view\" data-lightbox=\"dark\" data-urlparam=\"fb3d-page\" data-page-n=\"0\" data-pdf=\"\" data-tax=\"null\" data-thumbnail=\"\" data-cols=\"3\" data-query=\"\"><img decoding=\"async\" src=\"http:\/\/www.in-magazines.com\/magazine\/wp-content\/uploads\/2021\/05\/btn.jpg\"><\/a>\n","protected":false},"excerpt":{"rendered":"<p>Il aurait pu rester sur ses acquis. Mais Patrick Barbero, troisi&egrave;me g&eacute;n&eacute;ration des transports &eacute;ponymes, n&rsquo;est pas un patron install&eacute; dans la routine d&rsquo;une activit&eacute; historique. Sans &ecirc;tre dans la rupture, son approche du monde de la logistique et des transports d&eacute;tonne dans un univers qui bien souvent, ferme les yeux sur son engagement &eacute;cologique.&hellip; <a class=\"more-link\" href=\"https:\/\/www.in-magazines.com\/magazine\/sommaire\/inmagazine-34\/patrick-barbero-route-degagee\/\">Poursuivre la lecture <span class=\"screen-reader-text\">PATRICK BARBERO : Route d\u00e9gag\u00e9e<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":11449,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2179,2152],"tags":[1954,2156],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PATRICK BARBERO : Route d\u00e9gag\u00e9e - In Magazines<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.in-magazines.com\/magazine\/sommaire\/inmagazine-34\/patrick-barbero-route-degagee\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PATRICK BARBERO : Route d\u00e9gag\u00e9e - In Magazines\" \/>\n<meta property=\"og:description\" content=\"Il aurait pu rester sur ses acquis. Mais Patrick Barbero, troisi&egrave;me g&eacute;n&eacute;ration des transports &eacute;ponymes, n&rsquo;est pas un patron install&eacute; dans la routine d&rsquo;une activit&eacute; historique. Sans &ecirc;tre dans la rupture, son approche du monde de la logistique et des transports d&eacute;tonne dans un univers qui bien souvent, ferme les yeux sur son engagement &eacute;cologique.&hellip; Poursuivre la lecture PATRICK BARBERO : Route d\u00e9gag\u00e9e\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.in-magazines.com\/magazine\/sommaire\/inmagazine-34\/patrick-barbero-route-degagee\/\" \/>\n<meta property=\"og:site_name\" content=\"In Magazines\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-04T06:44:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-30T08:11:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.in-magazines.com\/magazine\/wp-content\/uploads\/2023\/11\/PATRICK-BARBERO-Route-degagee.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"418\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture est.\">\n\t<meta name=\"twitter:data1\" content=\"2 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.in-magazines.com\/magazine\/#website\",\"url\":\"https:\/\/www.in-magazines.com\/magazine\/\",\"name\":\"In Magazines\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.in-magazines.com\/magazine\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.in-magazines.com\/magazine\/sommaire\/inmagazine-34\/patrick-barbero-route-degagee\/#primaryimage\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/www.in-magazines.com\/magazine\/wp-content\/uploads\/2023\/11\/PATRICK-BARBERO-Route-degagee.jpg\",\"contentUrl\":\"https:\/\/www.in-magazines.com\/magazine\/wp-content\/uploads\/2023\/11\/PATRICK-BARBERO-Route-degagee.jpg\",\"width\":500,\"height\":418},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.in-magazines.com\/magazine\/sommaire\/inmagazine-34\/patrick-barbero-route-degagee\/#webpage\",\"url\":\"https:\/\/www.in-magazines.com\/magazine\/sommaire\/inmagazine-34\/patrick-barbero-route-degagee\/\",\"name\":\"PATRICK BARBERO : Route d\\u00e9gag\\u00e9e - 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