{"id":12974,"date":"2024-12-03T06:48:00","date_gmt":"2024-12-03T06:48:00","guid":{"rendered":"https:\/\/www.in-magazines.com\/magazine\/?p=12974"},"modified":"2024-11-29T08:57:40","modified_gmt":"2024-11-29T08:57:40","slug":"diffazur-la-french-touch-des-piscines-dhollywood","status":"publish","type":"post","link":"https:\/\/www.in-magazines.com\/magazine\/sommaire\/diffazur-la-french-touch-des-piscines-dhollywood\/","title":{"rendered":"DIFFAZUR: LA FRENCH TOUCH des piscines d\u2019Hollywood"},"content":{"rendered":"\n<p><strong>SYNOPSIS<\/strong><\/p>\n\n\n\n<p>Il y a 50 ans, Monique et son mari G\u00e9rard Benielli d\u00e9couvraient les piscines de stars hollywoodiennes et leurs fabuleuses formes libres et extravagantes. Un voyage instructif qui allait marquer durablement et d\u2019une empreinte de b\u00e9ton, le monde de la piscine europ\u00e9en en donnant naissance \u00e0 Diffazur, aujourd\u2019hui num\u00e9ro 1 europ\u00e9en et num\u00e9ro 3 mondial de la piscine en b\u00e9ton arm\u00e9 projet\u00e9.<\/p>\n\n\n\n<p><strong>SCENARIO<\/strong><\/p>\n\n\n\n<p>Comme elle aime \u00e0 le rappeler avec une certaine espi\u00e8glerie, la vie de Monique Richard Benielli a des allures de roman : des d\u00e9buts quelque peu rocambolesques, des prises de risque, des coups de th\u00e9\u00e2tre et en point d\u2019orgue -il y a quelques semaines, la c\u00e9l\u00e9bration des 50 ans de la marque de construction de piscines qu\u2019elle a fond\u00e9e avec son mari en 1974, sur la C\u00f4te d\u2019Azur. Entretemps, de l\u2019eau a coul\u00e9 sous les ponts pour Diffazur, n\u00e9e d\u2019un voyage au salon international de la piscine, organis\u00e9 aux Etats-Unis. Monique et G\u00e9rard Benielli s\u2019y rendent \u00e0 l\u2019invitation d\u2019un grossiste r\u00e9gional sp\u00e9cialis\u00e9 dans le traitement de l\u2019eau. L\u00e0, ils d\u00e9couvrent les piscines hollywoodiennes : un choc et des \u00e9toiles plein les yeux !<\/p>\n\n\n\n<p>En France : les bassins sont rectangulaires, trop profonds\u2026 Alors le couple ram\u00e8ne de ce voyage une solide intuition : les fran\u00e7ais aussi ont besoin de r\u00eaver avec des bassins aux formes libres, tout droit sorties de l\u2019imagination de ceux-l\u00e0 m\u00eame qui seront appel\u00e9s \u00e0 s\u2019y baigner.<\/p>\n\n\n\n<p>De ses d\u00e9buts dans les adoucisseurs d\u2019eau, le jeune couple passe progressivement \u00e0 la piscine, avant d\u2019investir en 1982 dans du mat\u00e9riel de projection de b\u00e9ton par voie s\u00e8che et des compresseurs tout droit arriv\u00e9 des Etats-Unis,  Le succ\u00e8s est rapide gr\u00e2ce au d\u00e9veloppement insuffl\u00e9 par G\u00e9rard, commercial hors pair et \u00e0 la rigoureuse gestion de l\u2019entreprise par son \u00e9pouse Monique, <\/p>\n\n\n<a href=\"#\" class=\"_3d-flip-book  fb3d-link-lightbox-mode\" data-id=\"12908\" data-mode=\"link-lightbox\" data-title=\"false\" data-template=\"short-white-book-view\" data-lightbox=\"dark\" data-urlparam=\"fb3d-page\" data-page-n=\"0\" data-pdf=\"\" data-tax=\"null\" data-thumbnail=\"\" data-cols=\"3\" data-query=\"\"><img decoding=\"async\" src=\"http:\/\/www.in-magazines.com\/magazine\/wp-content\/uploads\/2021\/05\/btn.jpg\"><\/a>\n","protected":false},"excerpt":{"rendered":"<p>SYNOPSIS Il y a 50 ans, Monique et son mari G&eacute;rard Benielli d&eacute;couvraient les piscines de stars hollywoodiennes et leurs fabuleuses formes libres et extravagantes. Un voyage instructif qui allait marquer durablement et d&rsquo;une empreinte de b&eacute;ton, le monde de la piscine europ&eacute;en en donnant naissance &agrave; Diffazur, aujourd&rsquo;hui num&eacute;ro 1 europ&eacute;en et num&eacute;ro 3&hellip; <a class=\"more-link\" href=\"https:\/\/www.in-magazines.com\/magazine\/sommaire\/diffazur-la-french-touch-des-piscines-dhollywood\/\">Poursuivre la lecture <span class=\"screen-reader-text\">DIFFAZUR: LA FRENCH TOUCH des piscines d\u2019Hollywood<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":12975,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,2179,2494],"tags":[2499,2500],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DIFFAZUR: LA FRENCH TOUCH des piscines d\u2019Hollywood - In Magazines<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.in-magazines.com\/magazine\/sommaire\/diffazur-la-french-touch-des-piscines-dhollywood\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DIFFAZUR: LA FRENCH TOUCH des piscines d\u2019Hollywood - In Magazines\" \/>\n<meta property=\"og:description\" content=\"SYNOPSIS Il y a 50 ans, Monique et son mari G&eacute;rard Benielli d&eacute;couvraient les piscines de stars hollywoodiennes et leurs fabuleuses formes libres et extravagantes. Un voyage instructif qui allait marquer durablement et d&rsquo;une empreinte de b&eacute;ton, le monde de la piscine europ&eacute;en en donnant naissance &agrave; Diffazur, aujourd&rsquo;hui num&eacute;ro 1 europ&eacute;en et num&eacute;ro 3&hellip; Poursuivre la lecture DIFFAZUR: LA FRENCH TOUCH des piscines d\u2019Hollywood\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.in-magazines.com\/magazine\/sommaire\/diffazur-la-french-touch-des-piscines-dhollywood\/\" \/>\n<meta property=\"og:site_name\" content=\"In Magazines\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-03T06:48:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-29T08:57:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.in-magazines.com\/magazine\/wp-content\/uploads\/2024\/11\/Diffazur.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"338\" \/>\n\t<meta property=\"og:image:height\" content=\"454\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture est.\">\n\t<meta name=\"twitter:data1\" content=\"2 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.in-magazines.com\/magazine\/#website\",\"url\":\"https:\/\/www.in-magazines.com\/magazine\/\",\"name\":\"In Magazines\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.in-magazines.com\/magazine\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.in-magazines.com\/magazine\/sommaire\/diffazur-la-french-touch-des-piscines-dhollywood\/#primaryimage\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/www.in-magazines.com\/magazine\/wp-content\/uploads\/2024\/11\/Diffazur.jpg\",\"contentUrl\":\"https:\/\/www.in-magazines.com\/magazine\/wp-content\/uploads\/2024\/11\/Diffazur.jpg\",\"width\":338,\"height\":454},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.in-magazines.com\/magazine\/sommaire\/diffazur-la-french-touch-des-piscines-dhollywood\/#webpage\",\"url\":\"https:\/\/www.in-magazines.com\/magazine\/sommaire\/diffazur-la-french-touch-des-piscines-dhollywood\/\",\"name\":\"DIFFAZUR: LA FRENCH TOUCH des piscines d\\u2019Hollywood - 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