{"id":14006,"date":"2025-06-16T06:18:00","date_gmt":"2025-06-16T06:18:00","guid":{"rendered":"https:\/\/www.in-magazines.com\/magazine\/?p=14006"},"modified":"2025-06-12T08:58:24","modified_gmt":"2025-06-12T08:58:24","slug":"grasse-fleurs-en-tete","status":"publish","type":"post","link":"https:\/\/www.in-magazines.com\/magazine\/sommaire\/inmagazine-41\/grasse-fleurs-en-tete\/","title":{"rendered":"GRASSE : FLEURS EN T\u00caTE"},"content":{"rendered":"\n<p>De la lavande au jasmin, des siestes parfum\u00e9es jusqu\u2019\u00e0 la f\u00eate de la tub\u00e9reuse, Grasse va vivre un \u00e9t\u00e9 floral. Des \u00e9v\u00e9nements \u00e9galement pr\u00e9textes \u00e0 rappeler toute l\u2019importance de la pr\u00e9servation de la culture des plantes \u00e0 parfums en Pays de Grasse, dont certaines sont parfois menac\u00e9es par des r\u00e9glementations europ\u00e9ennes hostiles.<\/p>\n\n\n\n<p>C\u2019est la plante violette qui va ouvrir le bal avec une 3e \u00e9dition d\u2019Instant Lavande le samedi 12 juillet. L\u2019une des fl eurs les plus embl\u00e9matiques de la Provence, patrimoine incontest\u00e9 de la parfumerie, sera mise \u00e0 l\u2019honneur dans le centre historique de la ville et une plante qui repr\u00e9sente des enjeux importants pour l\u2019\u00e9conomie grassoise. L\u2019Europe a un temps envisag\u00e9 de classer la lavande (et son huile essentielle) comme allerg\u00e8ne, faisant peser une menace s\u00e9rieuse sur sa culture. Pour d\u00e9fendre ce patrimoine, J\u00e9r\u00f4me Viaud, maire de Grasse et Pr\u00e9sident de la Communaut\u00e9 d\u2019Agglom\u00e9ration Pays de Grasse, s\u2019est lanc\u00e9 dans la bataille en se rendant r\u00e9guli\u00e8rement \u00e0 Bruxelles plaider la cause des fleurs menac\u00e9es et a m\u00eame cofond\u00e9 en juin 2023 le Club europ\u00e9en des maires des villes de la parfumerie, au c\u00f4t\u00e9 de la maire de Kazanlak (Bulgarie), o\u00f9 la rose est reine.<br>March\u00e9 proven\u00e7al, animations, d\u00e9gustations ou conf\u00e9rences, le samedi 12 juillet sera aussi plac\u00e9 sous le th\u00e8me de la biodiversit\u00e9, avec un \u00e9v\u00e8nement coorganis\u00e9 par l\u2019association La Lavanderaie de Marie et Pays de Grasse en Provence qui pr\u00e9sente \u00e9galement l\u2019exposition \u00ab L\u00e0 o\u00f9 tout commence \u00bb, combinant \u0153uvres d\u2019art et photographies. La veille, J\u00e9r\u00f4me Viaud recevra \u00e9lus, professionnels et d\u00e9fenseurs de la lavande, pour des sessions de r\u00e9flexion sur cette \u00e9conomie\u2026 florissante.<\/p>\n\n\n<a href=\"#\" class=\"_3d-flip-book  fb3d-link-lightbox-mode\" data-id=\"13885\" data-mode=\"link-lightbox\" data-title=\"false\" data-template=\"short-white-book-view\" data-lightbox=\"dark\" data-urlparam=\"fb3d-page\" data-page-n=\"0\" data-pdf=\"\" data-tax=\"null\" data-thumbnail=\"\" data-cols=\"3\" data-query=\"\"><img decoding=\"async\" src=\"http:\/\/www.in-magazines.com\/magazine\/wp-content\/uploads\/2021\/05\/btn.jpg\"><\/a>\n","protected":false},"excerpt":{"rendered":"<p>De la lavande au jasmin, des siestes parfum&eacute;es jusqu&rsquo;&agrave; la f&ecirc;te de la tub&eacute;reuse, Grasse va vivre un &eacute;t&eacute; floral. Des &eacute;v&eacute;nements &eacute;galement pr&eacute;textes &agrave; rappeler toute l&rsquo;importance de la pr&eacute;servation de la culture des plantes &agrave; parfums en Pays de Grasse, dont certaines sont parfois menac&eacute;es par des r&eacute;glementations europ&eacute;ennes hostiles. C&rsquo;est la plante&hellip; <a class=\"more-link\" href=\"https:\/\/www.in-magazines.com\/magazine\/sommaire\/inmagazine-41\/grasse-fleurs-en-tete\/\">Poursuivre la lecture <span class=\"screen-reader-text\">GRASSE : FLEURS EN T\u00caTE<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":14007,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2590,1697],"tags":[2617,2618],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>GRASSE : FLEURS EN T\u00caTE - In Magazines<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.in-magazines.com\/magazine\/sommaire\/inmagazine-41\/grasse-fleurs-en-tete\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GRASSE : FLEURS EN T\u00caTE - In Magazines\" \/>\n<meta property=\"og:description\" content=\"De la lavande au jasmin, des siestes parfum&eacute;es jusqu&rsquo;&agrave; la f&ecirc;te de la tub&eacute;reuse, Grasse va vivre un &eacute;t&eacute; floral. Des &eacute;v&eacute;nements &eacute;galement pr&eacute;textes &agrave; rappeler toute l&rsquo;importance de la pr&eacute;servation de la culture des plantes &agrave; parfums en Pays de Grasse, dont certaines sont parfois menac&eacute;es par des r&eacute;glementations europ&eacute;ennes hostiles. C&rsquo;est la plante&hellip; Poursuivre la lecture GRASSE : FLEURS EN T\u00caTE\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.in-magazines.com\/magazine\/sommaire\/inmagazine-41\/grasse-fleurs-en-tete\/\" \/>\n<meta property=\"og:site_name\" content=\"In Magazines\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-16T06:18:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-12T08:58:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.in-magazines.com\/magazine\/wp-content\/uploads\/2025\/06\/GRASSE-FLEURS-EN-TETE.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"281\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture est.\">\n\t<meta name=\"twitter:data1\" content=\"2 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.in-magazines.com\/magazine\/#website\",\"url\":\"https:\/\/www.in-magazines.com\/magazine\/\",\"name\":\"In Magazines\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.in-magazines.com\/magazine\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.in-magazines.com\/magazine\/sommaire\/inmagazine-41\/grasse-fleurs-en-tete\/#primaryimage\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/www.in-magazines.com\/magazine\/wp-content\/uploads\/2025\/06\/GRASSE-FLEURS-EN-TETE.jpg\",\"contentUrl\":\"https:\/\/www.in-magazines.com\/magazine\/wp-content\/uploads\/2025\/06\/GRASSE-FLEURS-EN-TETE.jpg\",\"width\":500,\"height\":281},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.in-magazines.com\/magazine\/sommaire\/inmagazine-41\/grasse-fleurs-en-tete\/#webpage\",\"url\":\"https:\/\/www.in-magazines.com\/magazine\/sommaire\/inmagazine-41\/grasse-fleurs-en-tete\/\",\"name\":\"GRASSE : FLEURS EN T\\u00caTE - 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