

{"id":15271,"date":"2026-04-30T06:05:00","date_gmt":"2026-04-30T06:05:00","guid":{"rendered":"https:\/\/www.in-magazines.com\/magazine\/?p=15271"},"modified":"2026-04-29T05:27:36","modified_gmt":"2026-04-29T05:27:36","slug":"tourisme-destination-cote-dazur-france-vers-toujours-plus-de-qualite-et-de-differenciation","status":"publish","type":"post","link":"https:\/\/www.in-magazines.com\/magazine\/sommaire\/inmagazine-44\/tourisme-destination-cote-dazur-france-vers-toujours-plus-de-qualite-et-de-differenciation\/","title":{"rendered":"TOURISME &#8211; DESTINATION C\u00d4TE D\u2019AZUR FRANCE : vers toujours plus de qualit\u00e9 et de diff\u00e9renciation"},"content":{"rendered":"\n<p>C\u00f4te d\u2019Azur France Tourisme, l\u2019organisme institutionnel officiel en charge de la mise en \u0153uvre de la strat\u00e9gie de d\u00e9veloppement et marketing touristique de la Destination C\u00f4te d\u2019Azur France, renforce ses missions et actualise son plan d\u2019actions 2026.<\/p>\n\n\n\n<p>Si la promotion de la destination demeure un pilier fondamental et structurant, l\u2019agence d\u2019attractivit\u00e9 r\u00e9affirme une volont\u00e9 accrue d\u2019agir en appui des territoires et des professionnels, en accompagnant la structuration et l\u2019\u00e9volution qualitative de l\u2019offre touristique.<br>Cette orientation se traduit par le d\u00e9ploiement d\u2019une nouvelle mission d\u2019ing\u00e9nierie touristique transversale, mobilisant plusieurs p\u00f4les de comp\u00e9tences de C\u00f4te d\u2019Azur France Tourisme. Renforc\u00e9e par ses nouvelles missions, l\u2019agence d\u2019attractivit\u00e9 va \u00e9lever durablement le niveau de qualit\u00e9 de l\u2019off re sur l\u2019ensemble du d\u00e9partement, au service d\u2019un tourisme plus responsable, plus inclusif et mieux r\u00e9parti dans le temps et l\u2019espace. Charles Ange Gin\u00e9sy, Pr\u00e9sident de C\u00f4te d\u2019Azur France Tourisme et du D\u00e9partement des Alpes-Maritimes, r\u00e9sume cette vision\u00a0: \u00ab Notre cap est trac\u00e9 : associer innovation et durabilit\u00e9. Le\u00a0 Smart Deal\u00a0 incarne notre ambition d\u2019un tourisme connect\u00e9, qui anticipe les transformations num\u00e9riques pour enrichir l\u2019exp\u00e9rience des visiteurs. Le\u00a0 Green Deal\u00a0 traduit notre engagement pour un tourisme responsable, quatre saisons, qui valorise l\u2019ensemble de notre territoire, du littoral \u00e0 la montagne. Port\u00e9e par une vision claire et le soutien actif du D\u00e9partement, la C\u00f4te d\u2019Azur confirme son statut de destination d\u2019avant-garde, attractive, inclusive et r\u00e9solument tourn\u00e9e vers l\u2019avenir.\u00a0\u00bb<\/p>\n\n\n<a href=\"#\" class=\"_3d-flip-book  fb3d-link-lightbox-mode\" data-id=\"14980\" data-mode=\"link-lightbox\" data-title=\"false\" data-template=\"short-white-book-view\" data-lightbox=\"dark\" data-urlparam=\"fb3d-page\" data-page-n=\"0\" data-pdf=\"\" data-tax=\"null\" data-thumbnail=\"\" data-cols=\"3\" data-query=\"\"><img decoding=\"async\" src=\"http:\/\/www.in-magazines.com\/magazine\/wp-content\/uploads\/2021\/05\/btn.jpg\"><\/a>\n","protected":false},"excerpt":{"rendered":"<p>C&ocirc;te d&rsquo;Azur France Tourisme, l&rsquo;organisme institutionnel officiel en charge de la mise en &oelig;uvre de la strat&eacute;gie de d&eacute;veloppement et marketing touristique de la Destination C&ocirc;te d&rsquo;Azur France, renforce ses missions et actualise son plan d&rsquo;actions 2026. Si la promotion de la destination demeure un pilier fondamental et structurant, l&rsquo;agence d&rsquo;attractivit&eacute; r&eacute;affirme une volont&eacute; accrue&hellip; <a class=\"more-link\" href=\"https:\/\/www.in-magazines.com\/magazine\/sommaire\/inmagazine-44\/tourisme-destination-cote-dazur-france-vers-toujours-plus-de-qualite-et-de-differenciation\/\">Poursuivre la lecture <span class=\"screen-reader-text\">TOURISME &#8211; DESTINATION C\u00d4TE D\u2019AZUR FRANCE : vers toujours plus de qualit\u00e9 et de diff\u00e9renciation<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":15274,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2773,1700],"tags":[175,793,1573],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TOURISME - DESTINATION C\u00d4TE D\u2019AZUR FRANCE : vers toujours plus de qualit\u00e9 et de diff\u00e9renciation - In Magazines<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.in-magazines.com\/magazine\/categories\/chr-evenementiel-loisirs\/tourisme-destination-cote-dazur-france-vers-toujours-plus-de-qualite-et-de-differenciation\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TOURISME - DESTINATION C\u00d4TE D\u2019AZUR FRANCE : vers toujours plus de qualit\u00e9 et de diff\u00e9renciation - In Magazines\" \/>\n<meta property=\"og:description\" content=\"C&ocirc;te d&rsquo;Azur France Tourisme, l&rsquo;organisme institutionnel officiel en charge de la mise en &oelig;uvre de la strat&eacute;gie de d&eacute;veloppement et marketing touristique de la Destination C&ocirc;te d&rsquo;Azur France, renforce ses missions et actualise son plan d&rsquo;actions 2026. Si la promotion de la destination demeure un pilier fondamental et structurant, l&rsquo;agence d&rsquo;attractivit&eacute; r&eacute;affirme une volont&eacute; accrue&hellip; Poursuivre la lecture TOURISME &#8211; DESTINATION C\u00d4TE D\u2019AZUR FRANCE : vers toujours plus de qualit\u00e9 et de diff\u00e9renciation\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.in-magazines.com\/magazine\/categories\/chr-evenementiel-loisirs\/tourisme-destination-cote-dazur-france-vers-toujours-plus-de-qualite-et-de-differenciation\/\" \/>\n<meta property=\"og:site_name\" content=\"In Magazines\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-30T06:05:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-29T05:27:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.in-magazines.com\/magazine\/wp-content\/uploads\/2026\/04\/TOURISME-DESTINATION-COTE-D-AZUR-FRANCE-vers-toujours-plus-de-qualite-et-de-differenciation.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture est.\">\n\t<meta name=\"twitter:data1\" content=\"2 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.in-magazines.com\/magazine\/#website\",\"url\":\"https:\/\/www.in-magazines.com\/magazine\/\",\"name\":\"In Magazines\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.in-magazines.com\/magazine\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.in-magazines.com\/magazine\/categories\/chr-evenementiel-loisirs\/tourisme-destination-cote-dazur-france-vers-toujours-plus-de-qualite-et-de-differenciation\/#primaryimage\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/www.in-magazines.com\/magazine\/wp-content\/uploads\/2026\/04\/TOURISME-DESTINATION-COTE-D-AZUR-FRANCE-vers-toujours-plus-de-qualite-et-de-differenciation.jpg\",\"contentUrl\":\"https:\/\/www.in-magazines.com\/magazine\/wp-content\/uploads\/2026\/04\/TOURISME-DESTINATION-COTE-D-AZUR-FRANCE-vers-toujours-plus-de-qualite-et-de-differenciation.jpg\",\"width\":600,\"height\":300},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.in-magazines.com\/magazine\/categories\/chr-evenementiel-loisirs\/tourisme-destination-cote-dazur-france-vers-toujours-plus-de-qualite-et-de-differenciation\/#webpage\",\"url\":\"https:\/\/www.in-magazines.com\/magazine\/categories\/chr-evenementiel-loisirs\/tourisme-destination-cote-dazur-france-vers-toujours-plus-de-qualite-et-de-differenciation\/\",\"name\":\"TOURISME - 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