

{"id":15557,"date":"2026-07-10T06:29:00","date_gmt":"2026-07-10T06:29:00","guid":{"rendered":"https:\/\/www.in-magazines.com\/magazine\/?p=15557"},"modified":"2026-07-09T13:15:57","modified_gmt":"2026-07-09T13:15:57","slug":"en-paca-la-reconversion-dactifs-commerciaux-en-logements-une-tendance-qui-samorce","status":"publish","type":"post","link":"https:\/\/www.in-magazines.com\/magazine\/sommaire\/inmagazine-45\/en-paca-la-reconversion-dactifs-commerciaux-en-logements-une-tendance-qui-samorce\/","title":{"rendered":"EN PACA, LA RECONVERSION D\u2019ACTIFS COMMERCIAUX EN LOGEMENTS : Une tendance qui s\u2019amorce"},"content":{"rendered":"\n<p>La reconversion d&rsquo;actifs tertiaires vers le r\u00e9sidentiel est devenue un axe important de production de logements, notamment dans les m\u00e9tropoles de Marseille, Nice et Toulon. Plusieurs indicateurs montrent l&rsquo;int\u00e9r\u00eat croissant du march\u00e9 : au niveau national, la nouvelle loi Daubi\u00e9 (2025) vise explicitement \u00e0 faciliter les transformations de bureaux en logements via des d\u00e9rogations d&rsquo;urbanisme et des \u00ab permis multidestinations \u00bb.<\/p>\n\n\n\n<p>Selon JLL, plus de 1,3 million de m\u00b2 de bureaux vacants ou obsol\u00e8tes pr\u00e9sentent un potentiel de transformation dans les m\u00e9tropoles fran\u00e7aises. Enfin, les investisseurs institutionnels sont de plus en plus nombreux \u00e0 \u00e9tudier ces op\u00e9rations : pr\u00e8s d&rsquo;un sur deux envisage des reconversions d&rsquo;ici 2026-2027. Ainsi, l&rsquo;un des projets les plus embl\u00e9matiques de la r\u00e9gion est la transformation par Covivio de l&rsquo;ancien si\u00e8ge r\u00e9gional d&rsquo;Enedis \u00e0 Cimiez&nbsp;: le site tertiaire de 18 600 m\u00b2, occup\u00e9 jusqu&rsquo;en 2021, est reconverti en un quartier r\u00e9sidentiel comprenant plusieurs \u00eelots de logements. Ce projet de r\u00e9am\u00e9nagement vise \u00e0 d\u00e9velopper une programmation haut de gamme, inclusive et interg\u00e9n\u00e9rationnelle compos\u00e9e d\u2019une r\u00e9sidence services seniors (89 chambres), de 120 logements libres, de 12 logements en en bail R\u00e9el Solidaire (BRS), de 6 maisons inclusives (57 logements), de 5 logements locatifs sociaux, le tout agr\u00e9ment\u00e9 de pr\u00e8s de 9 000 m\u00b2 d\u2019espaces verts et paysagers. Un projet qui illustre parfaitement la strat\u00e9gie de recyclage d&rsquo;actifs tertiaires dans les zones urbaines tr\u00e8s tendues. &nbsp;<\/p>\n\n\n<a href=\"#\" class=\"_3d-flip-book  fb3d-link-lightbox-mode\" data-id=\"15404\" data-mode=\"link-lightbox\" data-title=\"false\" data-template=\"short-white-book-view\" data-lightbox=\"dark\" data-urlparam=\"fb3d-page\" data-page-n=\"0\" data-pdf=\"\" data-tax=\"null\" data-thumbnail=\"\" data-cols=\"3\" data-query=\"\"><img decoding=\"async\" src=\"http:\/\/www.in-magazines.com\/magazine\/wp-content\/uploads\/2021\/05\/btn.jpg\"><\/a>\n","protected":false},"excerpt":{"rendered":"<p>La reconversion d&rsquo;actifs tertiaires vers le r&eacute;sidentiel est devenue un axe important de production de logements, notamment dans les m&eacute;tropoles de Marseille, Nice et Toulon. Plusieurs indicateurs montrent l&rsquo;int&eacute;r&ecirc;t croissant du march&eacute; : au niveau national, la nouvelle loi Daubi&eacute; (2025) vise explicitement &agrave; faciliter les transformations de bureaux en logements via des d&eacute;rogations d&rsquo;urbanisme&hellip; <a class=\"more-link\" href=\"https:\/\/www.in-magazines.com\/magazine\/sommaire\/inmagazine-45\/en-paca-la-reconversion-dactifs-commerciaux-en-logements-une-tendance-qui-samorce\/\">Poursuivre la lecture <span class=\"screen-reader-text\">EN PACA, LA RECONVERSION D\u2019ACTIFS COMMERCIAUX EN LOGEMENTS : Une tendance qui s\u2019amorce<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2889,1698],"tags":[1710,2933],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>EN PACA, LA RECONVERSION D\u2019ACTIFS COMMERCIAUX EN LOGEMENTS : Une tendance qui s\u2019amorce - In Magazines<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.in-magazines.com\/magazine\/categories\/btp-artisanat-habitat-immobilier\/en-paca-la-reconversion-dactifs-commerciaux-en-logements-une-tendance-qui-samorce\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EN PACA, LA RECONVERSION D\u2019ACTIFS COMMERCIAUX EN LOGEMENTS : Une tendance qui s\u2019amorce - In Magazines\" \/>\n<meta property=\"og:description\" content=\"La reconversion d&rsquo;actifs tertiaires vers le r&eacute;sidentiel est devenue un axe important de production de logements, notamment dans les m&eacute;tropoles de Marseille, Nice et Toulon. Plusieurs indicateurs montrent l&rsquo;int&eacute;r&ecirc;t croissant du march&eacute; : au niveau national, la nouvelle loi Daubi&eacute; (2025) vise explicitement &agrave; faciliter les transformations de bureaux en logements via des d&eacute;rogations d&rsquo;urbanisme&hellip; Poursuivre la lecture EN PACA, LA RECONVERSION D\u2019ACTIFS COMMERCIAUX EN LOGEMENTS : Une tendance qui s\u2019amorce\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.in-magazines.com\/magazine\/categories\/btp-artisanat-habitat-immobilier\/en-paca-la-reconversion-dactifs-commerciaux-en-logements-une-tendance-qui-samorce\/\" \/>\n<meta property=\"og:site_name\" content=\"In Magazines\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-10T06:29:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-09T13:15:57+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.in-magazines.com\/magazine\/wp-content\/uploads\/2021\/05\/btn.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture est.\">\n\t<meta name=\"twitter:data1\" content=\"2 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.in-magazines.com\/magazine\/#website\",\"url\":\"https:\/\/www.in-magazines.com\/magazine\/\",\"name\":\"In Magazines\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.in-magazines.com\/magazine\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.in-magazines.com\/magazine\/categories\/btp-artisanat-habitat-immobilier\/en-paca-la-reconversion-dactifs-commerciaux-en-logements-une-tendance-qui-samorce\/#primaryimage\",\"inLanguage\":\"fr-FR\",\"url\":\"http:\/\/www.in-magazines.com\/magazine\/wp-content\/uploads\/2021\/05\/btn.jpg\",\"contentUrl\":\"http:\/\/www.in-magazines.com\/magazine\/wp-content\/uploads\/2021\/05\/btn.jpg\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.in-magazines.com\/magazine\/categories\/btp-artisanat-habitat-immobilier\/en-paca-la-reconversion-dactifs-commerciaux-en-logements-une-tendance-qui-samorce\/#webpage\",\"url\":\"https:\/\/www.in-magazines.com\/magazine\/categories\/btp-artisanat-habitat-immobilier\/en-paca-la-reconversion-dactifs-commerciaux-en-logements-une-tendance-qui-samorce\/\",\"name\":\"EN PACA, LA RECONVERSION D\\u2019ACTIFS COMMERCIAUX EN LOGEMENTS : Une tendance qui s\\u2019amorce - 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