{"id":4768,"date":"2018-02-21T06:09:00","date_gmt":"2018-02-21T06:09:00","guid":{"rendered":"https:\/\/www.in-magazines.com\/magazine\/?p=4768"},"modified":"2021-07-23T06:12:51","modified_gmt":"2021-07-23T06:12:51","slug":"mercedes-benz-50-designers-inspires-a-sophia-antipolis","status":"publish","type":"post","link":"https:\/\/www.in-magazines.com\/magazine\/sommaire\/mercedes-benz-50-designers-inspires-a-sophia-antipolis\/","title":{"rendered":"Mercedes-Benz : 50 designers inspir\u00e9s \u00e0 Sophia Antipolis"},"content":{"rendered":"\n

Sophia Antipolis prend de plus en plus des airs \u00ab d\u2019Automotive Valley \u00bb avec l\u2019annonce de l\u2019arriv\u00e9e de Mercedes-Benz dans la technopole. Apr\u00e8s Renault, l\u2019allemand de Stuttgart appuie encore la pr\u00e9sence des constructeurs et \u00e9quipementiers automobiles au sein du parc en y installant son centre de design. D\u00e9sormais, une dizaine de donneurs d\u2019ordre d\u2019envergure mondiale veulent que \u00e7a roule \u00e0 Sophia Antipolis. Ce qui n\u2019est pas pour nous d\u00e9plaire !<\/p>\n\n\n\n

50designers de toutes disciplines confondues vont devoir trouver l\u2019inspiration des nouvelles lignes de Mercedes-Benz, dans un site baign\u00e9 de lumi\u00e8re, au c\u0153ur du parc technologique le plus agr\u00e9able de France\u2026 Fusel\u00e9, le long silo d\u2019aluminium (une \u00e9vocation des \u00ab fl\u00e8ches d\u2019argent \u00bb qui marqu\u00e8rent l\u2019\u00e2ge d\u2019or de la marque en comp\u00e9tition ?) s\u2019\u00e9tend sur 3.000 m\u00b2 et va accueillir toutes les disciplines fondamentales du design Mercedes Benz : design ext\u00e9rieur et int\u00e9rieur classique, le design num\u00e9rique (digital) ou encore le design UI et le design UX dont l\u2019importance ne cesse de cro\u00eetre \u00e0 l\u2019heure de la conduite autonome et de la communication homme-machine.<\/p>\n\n\n\n

Un centre pilote<\/h2>\n\n\n\n

Mais cet advanced design center azur\u00e9en va aussi initier de nouvelles m\u00e9thodes de travail : des structures hi\u00e9rarchiques et d\u00e9cisionnelles horizontales, des conditions de travail flexibles en mati\u00e8re d\u2019espaces temporels et physiques et un degr\u00e9 \u00e9lev\u00e9 d\u2019interdisciplinarit\u00e9 et de mise en r\u00e9seau \u00e0 l\u2019\u00e9chelle internationale qui doivent permettre de r\u00e9pondre aux exigences d\u2019un design global \u00e0 l\u2019heure du num\u00e9rique.<\/p>\n\n\n\n

En revanche, s\u2019il est un creative lab, il n\u2019est pas le seul centre de ce type : 6 existent dans le monde sur 3 continents. Mais la marque veut multiplier les espaces cr\u00e9atifs : \u00ab L\u2019implantation de Design Center partout dans le monde nous permet d\u2019\u00eatre chez nous o\u00f9 que nous soyons et de travailler et de vivre en \u00e9tant toujours ax\u00e9s sur le futur.<\/p>\n\n\n<\/a>\n","protected":false},"excerpt":{"rendered":"

Sophia Antipolis prend de plus en plus des airs « d’Automotive Valley » avec l’annonce de l’arrivée de Mercedes-Benz dans la technopole. Après Renault, l’allemand de Stuttgart appuie encore la présence des constructeurs et équipementiers automobiles au sein du parc en y installant son centre de design. Désormais, une dizaine de donneurs d’ordre d’envergure mondiale… Poursuivre la lecture Mercedes-Benz : 50 designers inspir\u00e9s \u00e0 Sophia Antipolis<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":4774,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,4,1367],"tags":[147,298],"yoast_head":"\nMercedes-Benz : 50 designers inspir\u00e9s \u00e0 Sophia Antipolis - In Magazines<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.in-magazines.com\/magazine\/sommaire\/mercedes-benz-50-designers-inspires-a-sophia-antipolis\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mercedes-Benz : 50 designers inspir\u00e9s \u00e0 Sophia Antipolis - In Magazines\" \/>\n<meta property=\"og:description\" content=\"Sophia Antipolis prend de plus en plus des airs « d’Automotive Valley » avec l’annonce de l’arrivée de Mercedes-Benz dans la technopole. Après Renault, l’allemand de Stuttgart appuie encore la présence des constructeurs et équipementiers automobiles au sein du parc en y installant son centre de design. 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