{"id":8461,"date":"2022-06-01T06:01:00","date_gmt":"2022-06-01T06:01:00","guid":{"rendered":"https:\/\/www.in-magazines.com\/magazine\/?p=8461"},"modified":"2022-05-31T05:19:48","modified_gmt":"2022-05-31T05:19:48","slug":"novelty-promouvoir-le-talent-francais-a-linternational","status":"publish","type":"post","link":"https:\/\/www.in-magazines.com\/magazine\/sommaire\/inmagazine-27\/novelty-promouvoir-le-talent-francais-a-linternational\/","title":{"rendered":"NOVELTY : PROMOUVOIR LE TALENT FRAN\u00c7AIS \u00c0 L\u2019INTERNATIONAL"},"content":{"rendered":"\n<p>Novelty, premier prestataire de solutions techniques, audiovisuelles et sc\u00e9nographiques dans le domaine de l\u2019\u00e9v\u00e9nementiel, a grandi au fil des ann\u00e9es pour devenir un champion europ\u00e9en. Pour promouvoir en interne ses diff\u00e9rentes marques et communiquer sur ses nombreux march\u00e9s internationaux, le groupe peut compter sur le talent et l\u2019\u00e9nergie de Jessica Chailloux et Alexia Boitte, directrice et responsable de communication.<\/p>\n\n\n\n<p>Jessica Chailloux, entr\u00e9e au poste d\u2019assistante de communication pour Novelty en 2006, en est aujourd\u2019hui la directrice de communication. <br>A cette \u00e9poque, l\u2019entreprise n\u2019a pas encore absorb\u00e9 son concurrent Magnum et ne s\u2019est pas rapproch\u00e9e de Dushow pour devenir le g\u00e9ant europ\u00e9en de la prestation technique \u00e9v\u00e9nementielle que l\u2019on connait aujourd\u2019hui. \u00ab J\u2019ai grandi avec l\u2019entreprise, mon r\u00f4le a beaucoup \u00e9volu\u00e9 en 15 ans ! \u00bb, se souvient Jessica. <br>A commencer par l\u2019e\u00ab et groupe, qui lui apprend \u00e0 s\u2019organiser, m\u00eame si dans le secteur de l\u2019\u00e9v\u00e9nementiel, tout peut \u00eatre remis en question \u00e0 la derni\u00e8re minute\u2026 En deux mots, Jessica pratique d\u00e9sormais parfaitement \u00ab l\u2019adaptabilit\u00e9 \u00bb et se d\u00e9fi nit encore aujourd\u2019hui comme \u00ab multicasquette ! \u00bb. Car Novelty, qui emploie 800 salari\u00e9s fixes dans le monde, a beaucoup grandi au fil des opportunit\u00e9s de rachats qui se pr\u00e9sentaient au groupe fond\u00e9 par Jacques de La Guillonni\u00e8re : \u00ab Novelty, c\u2019est aujourd\u2019hui pr\u00e8s d\u2019une vingtaine de marques, qui ont souhait\u00e9 transmettre leur entreprise en se rapprochant d\u2019un groupe solide \u00bb, explique Jessica.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un savoir-faire envi\u00e9<\/h2>\n\n\n\n<p>Ses nombreux sites logistiques et son extraordinaire fonds de mat\u00e9riel (pr\u00e8s de 10.000 r\u00e9f\u00e9rences !) en font un acteur incontournable de la technique \u00e9v\u00e9nementielle sur le territoire.<br>Si en France, le maillage territorial est fort, le groupe a aussi de fortes ambitions pour l\u2019international. D\u00e9j\u00e0 pr\u00e9sente \u00e0 Londres, Bruxelles, Duba\u00ef, Dammam, Marrakech, Barcelone ou Madrid, la marque vient de s\u2019implanter \u00e0 Doha. Alexia Boitte, responsable de la communication pour la marque Novelty, participe \u00e0 son essor dans le monde entier : \u00ab Notre strat\u00e9gie de communication a \u00e9volu\u00e9.<\/p>\n\n\n<a href=\"#\" class=\"_3d-flip-book  fb3d-link-lightbox-mode\" data-id=\"8324\" data-mode=\"link-lightbox\" data-title=\"false\" data-template=\"short-white-book-view\" data-lightbox=\"dark\" data-urlparam=\"fb3d-page\" data-page-n=\"0\" data-pdf=\"\" data-tax=\"null\" data-thumbnail=\"\" data-cols=\"3\" data-query=\"\"><img decoding=\"async\" src=\"http:\/\/www.in-magazines.com\/magazine\/wp-content\/uploads\/2021\/05\/btn.jpg\"><\/a>\n","protected":false},"excerpt":{"rendered":"<p>Novelty, premier prestataire de solutions techniques, audiovisuelles et sc&eacute;nographiques dans le domaine de l&rsquo;&eacute;v&eacute;nementiel, a grandi au fil des ann&eacute;es pour devenir un champion europ&eacute;en. Pour promouvoir en interne ses diff&eacute;rentes marques et communiquer sur ses nombreux march&eacute;s internationaux, le groupe peut compter sur le talent et l&rsquo;&eacute;nergie de Jessica Chailloux et Alexia Boitte, directrice&hellip; <a class=\"more-link\" href=\"https:\/\/www.in-magazines.com\/magazine\/sommaire\/inmagazine-27\/novelty-promouvoir-le-talent-francais-a-linternational\/\">Poursuivre la lecture <span class=\"screen-reader-text\">NOVELTY : PROMOUVOIR LE TALENT FRAN\u00c7AIS \u00c0 L\u2019INTERNATIONAL<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":8426,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[455,1629],"tags":[420,1634,1635],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>NOVELTY : PROMOUVOIR LE TALENT FRAN\u00c7AIS \u00c0 L\u2019INTERNATIONAL - In Magazines<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.in-magazines.com\/magazine\/categories\/portraits\/novelty-promouvoir-le-talent-francais-a-linternational\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NOVELTY : PROMOUVOIR LE TALENT FRAN\u00c7AIS \u00c0 L\u2019INTERNATIONAL - In Magazines\" \/>\n<meta property=\"og:description\" content=\"Novelty, premier prestataire de solutions techniques, audiovisuelles et sc&eacute;nographiques dans le domaine de l&rsquo;&eacute;v&eacute;nementiel, a grandi au fil des ann&eacute;es pour devenir un champion europ&eacute;en. Pour promouvoir en interne ses diff&eacute;rentes marques et communiquer sur ses nombreux march&eacute;s internationaux, le groupe peut compter sur le talent et l&rsquo;&eacute;nergie de Jessica Chailloux et Alexia Boitte, directrice&hellip; Poursuivre la lecture NOVELTY : PROMOUVOIR LE TALENT FRAN\u00c7AIS \u00c0 L\u2019INTERNATIONAL\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.in-magazines.com\/magazine\/categories\/portraits\/novelty-promouvoir-le-talent-francais-a-linternational\/\" \/>\n<meta property=\"og:site_name\" content=\"In Magazines\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-01T06:01:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-31T05:19:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.in-magazines.com\/magazine\/wp-content\/uploads\/2022\/05\/PROMOUVOIR-LE-TALENT-FRANCAIS-A-LINTERNATIONAL-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture est.\">\n\t<meta name=\"twitter:data1\" content=\"2 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.in-magazines.com\/magazine\/#website\",\"url\":\"https:\/\/www.in-magazines.com\/magazine\/\",\"name\":\"In Magazines\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.in-magazines.com\/magazine\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.in-magazines.com\/magazine\/categories\/portraits\/novelty-promouvoir-le-talent-francais-a-linternational\/#primaryimage\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/www.in-magazines.com\/magazine\/wp-content\/uploads\/2022\/05\/PROMOUVOIR-LE-TALENT-FRANCAIS-A-LINTERNATIONAL-1.jpg\",\"contentUrl\":\"https:\/\/www.in-magazines.com\/magazine\/wp-content\/uploads\/2022\/05\/PROMOUVOIR-LE-TALENT-FRANCAIS-A-LINTERNATIONAL-1.jpg\",\"width\":700,\"height\":700},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.in-magazines.com\/magazine\/categories\/portraits\/novelty-promouvoir-le-talent-francais-a-linternational\/#webpage\",\"url\":\"https:\/\/www.in-magazines.com\/magazine\/categories\/portraits\/novelty-promouvoir-le-talent-francais-a-linternational\/\",\"name\":\"NOVELTY : PROMOUVOIR LE TALENT FRAN\\u00c7AIS \\u00c0 L\\u2019INTERNATIONAL - 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